Simply Self Storage

In a crowded industry with major national competitors forging forward with technology and modern brands, Simply Self Storage engaged Ruckus to completely rebrand with a new logo, brand guidelines, signage, uniforms, and new voice.

This project presented a unique challenge. Rebrand 200+ retail locations without picking up a paint brush. Keep the existing color palette and make it new.

Safety and security stood out as the primary drivers for brand selection when making storage decisions. Anchoring that feeling in the new branding was critical, making it feel modern, approachable, and comfortable.