FLMIC

Florida Lawyers Mutual Insurance Company is a mutual company that provides liability insurance to local lawyers, and is owned entirely by their insured lawyers.

FLMIC tasked Ruckus with creating new, efficient avenues for lead generation. Specifically, via Google ads, landing pages, print material, and events.

Research and strategy: Ruckus used a series of discovery processes to understand goals and client expectations.

UX/UI Planning: Ruckus created an experience and interface that emphasized function and usability across platforms and devices.

High Fidelity Design: Using the parameters set during branding, Ruckus created a color scheme, font, and design standards for all necessary visual elements