boscia

With the organic skincare market expected to grow by 8.5% per year through 2026, boscia is a standout leader in the clean beauty and botanical science space. boscia approached Ruckus to break through the clutter by leading their digital marketing efforts.

Ruckus was tasked with strategizing and deploying a robust digital marketing effort for boscia’s email and paid advertising outlets. This required strategy development and creative ideation in a highly saturated skincare market to drive sales and increase brand awareness.

Ruckus conducted a digital performance audit as part of a thorough discovery process to understand historical performance and roadmap growth initiatives for post-takeover efforts.

Through engaging creative and strategic email campaigns surrounding product education, product rollouts, brand partnerships, giveaways, and holiday promotions, email marketing efforts drove a record high in Klaviyo revenue.

Social campaigns on Facebook and Instagram drove positive ROAS during short-term and holiday sales. Ruckus utilized an extensive email list of high-value boscia customers that was accumulated over previous years to cultivate new audiences for expansion across Meta Ads.

The successful launch of Smart Shopping campaigns boosted conversions, and YouTube video campaigns fueled branded searches, which were the most profitable campaigns as measured by CPA and Cost/Conv.

Ruckus provided both emotional and functional mood boards as part of the campaign snapshot which provided a thematic direction for all digital content to be cohesive.