The Cashmere Sale

The Cashmere Sale, a returning client, is a seasonal women’s fashion pop-up that offers high-quality cashmere products. Ruckus was tasked with strategizing and deploying a robust digital marketing campaign for the 2021/2022 season.

Deploy a creative strategy and campaign to drive growth in a highly competitive market. The campaign goals were to drive YoY revenue growth and increase brand awareness.

Our efforts marked the most successful seasonal sale in their entire history and paved the way for the company’s first-ever Spring product offering outside of their typical Fall/Winter seasonal sale.

Throughout the season, email marketing efforts were optimized through acquisition and retention strategies. Ruckus crafted campaign segmentation, catchy subject line and preview text copy, engaging content, and eye-catching product photography. This approach accomplished a major increase in campaign sales revenue, open rate, CTR, and overall subscriber growth.

Ruckus utilized Google and Meta Advertising as primary acquisition channels for the campaign. The two worked hand in hand to bolster the company’s overall presence on digital media platforms.

The social media campaign centered around eye-catching product photography, enticing captions, and relatable content on Instagram and Facebook. Posts and stories showcased the product line, and fans engaged with the content to show their love and excitement. Ruckus cultivated a true community of cashmere lovers and brand fans eager to come back for the next season.