Overview
Not Horsing Around
The Daily Racing Form (DRF) is one of the world’s oldest horse racing media and wagering companies in the world. For its 125th year in business, the company approached Ruckus to create an unprecedented digital experience that would blow their customers away.
Mission
A Bettor Way To Play
Ruckus was tasked with re-imagining DRF’s entire web experience to create the ultimate digital resource for horse race wagering players. The site needed to combine access to news coverage, complex handicapping & analysis tools, notes, and online wagering, all in one modern user interface.
Results
Pony Up
Seamless Integration Between Betting & News Features Increased Sales
Custom Wager Pad
Completely Personalized User Experiences
Services
Web Design. Creative Development.
Introducing an integrated experience was crucial. The original site had multiple conflicting user experiences across a plethora of content. Ensuring that a modern, interactive wager pad drove consumers through a logical purchasing funnel was crucial.
